[ Tips ] 一分鐘使用導覽
商品編號： 9-308-057 出版日期： 2008/01/30 作者姓名： Shih-ta Chen, Michael;Kirby, William C.;Wong, Keith 商品類別： General management 商品規格： 25p 再版日期： 2015/10/02 地域： China;Taiwan 產業： Semiconductors 個案年度： 2007 -
商品敘述：
After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower pace. In 2004, TSMC entered the China market, the world''s second largest for semiconductors, by building a fabrication plant in Shanghai. Was China the market opportunity which TSMC could bet on for expansion, or should its strategy be to focus on new product development and innovation?
涵蓋領域：
Cross-cultural relations;Foreign investment;Globalization;Government policy
相關資料：
Case Teaching Note, (5-314-138), 4p, by William C. Kirby, Erica M Zendell
哪些人也有訂購？